The primary goal of a sales team is of course sales achieving that may be straightforward for small organizations with a clear single sales channel however complex businesses with many sales channels can benefit from a more inclusive approach a successful multichannel strategy engages marketing distribution and finance teams among others. Before developing a distribution channel strategy its important to revisit what a distribution channel actually is put simply a distribution channel is the path that a product or service takes . Distribution channels in marketing are one of the classic 4 ps product promotion price placement aka distributiontheyre a key element in your entire marketing strategy they help you expand your reach and grow revenue b2b and b2c companies can sell through a single distribution channel or through multiple channels that may include. Summary as digital technology continues to open up new distribution channels customer demands and sales strategies are rapidly evolving with multichannel networks becoming the norm leaders must design a go to market strategy that sells the right products at the right time through the right combination of channels. Online a channel that is disruptive to the traditional ways of marketing and distribution is the online channel online selling features disintermediation or the removal of intermediaries while
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