The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly this book is a must read for any organization seeking to . Start by marking authenticity what consumers really want as want to read the main point that you have to be authentic in some way to appeal to consumers today is incontrovertible but the authors approach to the subject is overly complicated and pretentious there are too many suspect diagrams that mean nothing upon closer . Authenticity what consumers really want user review not available book verdict in a way this is a sequel to the authors 1999 best seller the experience economy work is theatre every business a stage also building on the premise that people arent satisfied with . Customers want to feel what they buy is authentic but mass customization author joseph pine says selling authenticity is tough because well theres no such thing he talks about a few experiences that may be artificial but make millions anyway. Get this from a library authenticity what consumers really want james h gilmore b joseph pine the authors list the five factors that most directly influence customer perceptions the operational essence of the enterprise the nature of its offerings the effects of the organizations
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